Keyword: Acquired Independence
The latest iteration of the Apple Watch, the Series 3 created quite a shake-up among end-users and industrial players. Which brings us to the Gemalto connection. Gemalto is an Apple SIM qualified supplier, supporting mobile operators with their eSIM projects and benefiting from 50 other references around the world. Sherry Zameer, SVP IOT for CISMEA at Gemalto, gave us a quick overview of how and why the new version of the Apple Watch will provide a smoother and improved end-user experience.
The eSIM: What is it?
In short, the eSIM is like a classic SIM but wholly integrated by Apple in the device, replacing the physical plastic SIM card with virtual embedded technology that is no longer removable. The integrated eSim simplifies the user’s journey to getting instant 4G connectivity. With this innovative technology, users no longer need to carry their phone in order to connect via the Apple Watch.
How does that affect your mobile subscription?
At Gemalto, we love “turning things on” by enabling connectivity on various devices including tablets, laptops, smartphones, and smartwatches. With the new Apple Watch technology, everything has been made simple and easy, as dedicated services exist to download the mobile subscription securely in the eSIM of the watch, enabling users to keep the same phone number. The user no longer has to remove the physical SIM card when switching mobile operators and can now manage the mobile plan subscription through the software. We call such a service the On-Demand Connectivity, meaning a “super-flexible” solution enabling tailor-made connectivity.
This fits in with todays need to be perpetually connected…
The first Apple Watch was launched three years ago, and, since then, the technology ecosystem has rapidly developed and evolved. Applications have been multiplied by the thousands and many partnerships have been built to enable the continuous growth of innovative experiences. With the new Apple Watch, the innovation is in the “acquired independence” of the cellular connectivity and the “permanence” of its connectivity. This technology allows a constant streaming of services, which is ideal for music or health applications. For example, users can go for a run and enjoy a digital coach in real time or have a constant follow-up of health monitoring and tracking.
This new generation of wearables is fully in line with the consumer trend of needing to be “always connected”. Recent consumers’ surveys have even highlighted that access to connectivity is increasingly seen as a “basic right”. With the new generation of wearables, there is improved autonomous connected mobility. Middle East users will hopefully soon have access to the innovative and cutting edge eSIM technology of the new Apple Watch in order to experience a truly connected world.