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LG goes niche with the Signature Collection
August 23, 2017

The LG Signature OLED TV W is key 

The everyday object recreated for a premium segment, tech bells and all. This is a direction that seems to be gaining traction with a lot of global brands, as they seek to attract a niche customer base.

LG first teased this approach at CES 2016, and now they have introduced the LG Signature Collection to the Middle East.

Aptly unveiled at the Dubai Opera, there are four products in the LG Signature Collection. The first, of course is the world’s thinnest OLED TV, the LG Signature OLED TV W. This is a brilliant collaboration of tech and design, for its wafer thin, beautifully designed and reproduces amazing visuals. True blacks, take a bow. Want a TV that appears to levitate in mid-air? This needs to be your chosen one.

jcrop-previewCome to the LG Signature Refrigerator, and tech is key, apart from rather intriguingly luxurious design touches. The type who tends to leave the fridge open? This one will close after you. Not just that, the sensor will detect when you approach the door and open it. We also need to mention the InstaView Door-in-Door feature that makes the opaque Door-in-Door compartment transparent with two quick knocks.

As for the LG Signature Washing Machine, and you have a 24-inch front load washing machine that seems inspired by early Macs design-wise. The operational noise on this is almost negligible, while it also has an advanced suspension system.

jcrop-previewThe LG Signature Air Purifier is an intriguingly deal, as the transparent panel enables visual interpretation of the air purifier experience. PM10, PM2.5 and even PM1.0 can be detected.

The LG Signature collection will be available at the LG brand shops and retail stores across the GCC.  

by Anil George

Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2017 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2015 and 2016. Anil is also the Middle East’s first Brand Ambassador for Ashdown Engineering.  Reach him at: