Words by John Larson
I understand the time differences between markets and coverage of the satellite footprint, etc., etc. But, come on, with Digital Video Recording built into my satellite decoder, catch-up service going back a week on the program guide, one-button recording of anything in the Electronic Program Guide, is there really a need to keep repeating the same shows over and over again on the streaming TV channels?
It is bad enough that even with all the freeto-air and paid channels available, it is still so often “900 channels and nothing on” (just updating the numbers from the Bruce Springsteen song from the 1990’s).
The issue is certainly not one of available content. There are massive numbers of television shows, movies and digital video content available all over the world. The scale of what is available is like counting grains of sand at the beach, and there is more new stuff coming tomorrow than everything we had yesterday. The problem is with what we are being provided and what we are paying for it. And, the two don’t add up. So, as an enthusiastic consumer of entertainment of all types through my TV, (and at times, through my mobile, tablet or laptop) the advent of Over-The-Top (OTT) entertainment available to me has been a major improvement. For those of you that haven’t discovered this yet, OTT is letting us use our televisions’ programs, movies, documentaries, comedy, etc., on demand so that we can watch what we want, when we want. Now, imagine my delight when I discovered that OTT can be delivered through a gadget that can also store and stream personal media, allow us to remotely control our home, monitor our cameras, provide me internet access, etc.!
OTT is a high-growth technology medium in the media distribution industry in place in the market, yet not being used to full capacity. It is a system through which television and other services are delivered using the Internet, instead of the traditional terrestrial, satellite signal and cable television formats.
Some television executives may not want to address the OTT topic at all, but they have little choice. The television industry many of them entered as newbies out of college, let alone the one that existed two or three years ago, has utterly metamorphosed as a tidal wave of content proliferates across platforms.
A study from Parks Associates recently found that 75% of those who own streaming media players subscribe to an OTT service rather than subsisting on free content. So, it is not a question of paying a fair value for what we want, it is simply a question of not paying for a bunch of stuff that we don’t want. For example, I have no children and do not want to pay for cartoon channels; you may be more interested in paying for viewing sports events than 2 or 3 year old Hollywood movies.
The industry is feeling the heat. At the 2015 Consumer Electronics Show in January, MediaLink President Wenda Harris Millard stated, “The traditional media companies…are engaged in an existential effort to reimagine themselves as technologically enabled companies rather than publishers and broadcasters.” And during his executive session at the Television Critics Association’s winter press tour in Pasadena, California, Showtime president David Nevins echoed “Almost every day, we get asked questions about over-the-top—how, when, where.”
“In a single generation, we’ve gone from this world of scarcity to a world of true abundance,” Said Neal Mohan, VP of video advertising at YouTube, and clearly, OTT services can bring us options and choices to access more of what we want. In the right situation, an OTT Internet connected device will also provide additional capabilities to tie together multiple needs, convenience, performance and services.
This type of service is available here, now, for everyone. Your OTT entertainment options provided in one package with a powerful router, personal media player and home automation controller which allows you to utilize monitoring cameras, lighting and power controls, a multitude of sensors and many more Internet-of-Things devices in your home. It also has built in the future as more options become available in eHealth, eEducation, gaming, etc. This is Makook Smart Living. Makook provides the first managed service delivery platform to enable ubiquitous and simple access and interactions between people, data, services and devices. This delivers what others have only promised: a truly seamless connected life where everyone and everything speak the same ‘digital language’ and interact in ways never possible before.
Makook delivers entertainment, education, health and wellness, a private cloud, home security, automation, energy management, and enhanced communication services, all on a single managed platform. From devices like mobile/smartphones, TVs, tablets and PCs to utilities like security systems, thermostats, and glucometers, everything lives on the same platform and speaks the same language.
Makook is not a technology company or even about technology. Instead, we are about bringing meaningful lifestyle experiences to people in a new world of hyper-connected devices.
For more information, please visit www.makooksl.com