More visibility across MEA, for one
The last few years have been challenging for Panasonic, and the period has seen the brand consolidating its product lines, and make great in-roads into the white goods segment in the region.
With many other brands eyeing the space now, Panasonic today announced a few key changes in its marketing strategies for the year ahead. This coincides with the arrival of Mr. Hiroki Soejima, as the new Managing Director for Panasonic Marketing Middle East & Africa.
The key take away from the event was a higher emphasis on increased visibility for the brand via marketing campaigns, market penetration through strategic alliance with key mass retailers and product enhancement by introducing ‘local-fit’ product line-ups. The brand direction also included focusing on the premium, aspirational end of the market in categories like televisions, cameras and home appliances.
A marketing campaign themed as ‘Makers of Quality. Mastered in Japan.’ was introduced at the event, which essentially led the direction to focusing on the strong legacy of the brand and its history in the region.