Jaguar will go all-electric by 2025

February 16, 2021

Jaguar Land Rover’s Jaguar brand will be all-electric by 2025, the carmaker has said.

The company will launch electric models of its entire Jaguar and Land Rover line-up by 2030, it added. The firm said it would keep all three of its three British plants open as part of its new strategy.

But it has dropped plans to build an electric version of its XJ saloon at the Castle Bromwich plant, meaning the site will eventually stop making cars. Chief executive Thierry Bolloré said the plant would focus instead on “non-production” activities in the long term, without giving details.

The company plans to spend about £2.5bn a year on new technology for its cars.

It will also invest in hydrogen fuel cell technology. Fuel cells provide electric power, without producing tailpipe emissions – water is the only by-product. However, in order for them to be truly environmentally friendly, the hydrogen itself needs to be produced using renewable sources.

Transport Secretary Grant Shapps said the announcement was “a huge step for British car manufacturing”.

by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2020 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2018, CES 2017, 2016 and 2015. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at: editor@t3me.com.