Part of the pledge to focus on female representation in gaming.
Lenovo has just hosted the Middle East’s first-ever tournament for female gamers. Called the Girl Legion Cup, the event brought in various gaming talent across the UAE where they were invited for discussions about the industry.
Female gamers were the highlight of the event, where they had the opportunity to socialize and even compete while playing popular titles like PUBG Mobile, Fortnite, League of Legends, Overwatch and Call of Duty: Modern Warfare.
Among the guests at the Girl Legion Cup included Muna Al Nuaimi, Strategy Expert – Department of Economic Development, Government of Dubai, Kira, a UAE based Girl Gamer, and Streamer and Ranya aka Rita, Girl Gaming Influencer who was among one of the most famous personalities in the industry. Also present is Mariam Maher from Bahrain, who’s known as one of the first female Pro Gamers in the Middle East.
In line with this, Lenovo has also launched the Legion sub-brand in a bid to enhance gaming for consumers. These devices include various new processing and cooling technology along with audio and visual enhancements for the best gaming immersion.
Lenovo has also established ‘The Silver Snipers’ in Sweden, where a team aged 64 to 76-years old were the headliners in international competitions where they were eventually crowned the winners.
Here in the UAE, a similar team called The Dad Squad has participated in various regional League of Legends tournaments. The team is composed of five fathers who have united for their love of gaming.
“When people think of gamers, there is often a perception that this is a male-dominated industry. In reality, the split between male and female gamers can be almost equal. As we’re continuing to build the Legion brand, we’ve uncovered a clear gap in terms of events tailored towards female gamers,” said Claire Carter, Marketing Director and Women in Lenovo Leadership Ambassador, Middle East, Turkey, and Africa.
“The Legion Cup marks our first step on this journey, providing female gamers with the platform they deserve to not only interact, but seek out opportunities and thrive. We look forward to evolving the conversation further, with additional events and activities to inspire the next generation of female gamers within our region,” she concluded.