Paid subscriptions and even a credit card.
Apple’s ‘It’s Show Time!’ event didn’t reveal any new hardware – but the focus of the keynote was to show that the company is investing a lot of money to focus on its services and boy did we get a lot of it.
Apple has introduced its own credit card (with a matching Titanium physical card) and a new subscription service for its News app called News+. But since these are exclusive to the US and other countries we won’t go much into detail about it.
Seasoned gamers on iOS devices have something to be happy about. This fall, Apple will be introducing a new subscription service that will let you play more than 100 new and exclusive games on the App Store by paying a monthly fee. Think of it as Microsoft’s Xbox Game Pass but for the App Store.
Apple added that the games included in the subscription will be completely ad-free and will not include any in-app purchases, so the game you’re playing is the complete one. It will launch in more than 150+ countries though Apple didn’t say how much it will cost.
Probably the biggest announcement of the morning was Apple’s own streaming service that included a plethora of original content. Apple TV+ launches this fall and will be ad-free and you can even download episodes to it will work offline.
What’s more, Apple TV+ will also be available not just on iOS devices through the TV app, but also on Smart TVs from Samsung, LG, Visio and Sony including streaming sticks like Amazon’s Fire TV and Roku. Again, Apple hasn’t revealed any pricing or if it will also be available on Android devices, but more details should be available soon.
Apple has clearly invested a lot for its original content on TV+, evident by the various celebrities that gave a preview of their own shows and movies. These included Reese Witherspoon, Jennifer Aniston, Steve Carrell, Steven Spielberg, Jason Momoa, Kumail Nanjiani and even Oprah.
We may have to wait and see if Apple TV+ has got what it takes to compete with services like Netflix, who are currently dominating the streaming market at the moment.