When a streaming giant suspends support citing technical ‘limitations’, you know something is up. Netflix has dropped native support for Apple’s AirPlay, with the company revising its support guidelines to state that the switch is “due to technical limitations. Of course, it raised a boatload of questions, coming just a few weeks after Apple unveiled its its own Apple TV+ streaming platform that rivals Netflix directly.
The official reason, unfortunately is not too convincing, with Netflix stating ‘We want to make sure our members have a great Netflix experience on any device they use. With AirPlay support rolling out to third-party devices, there isn’t a way for us to distinguish between devices (what is an Apple TV vs. what isn’t) or certify these experiences. Therefore, we have decided to discontinue Netflix AirPlay support to ensure our standard of quality for viewing is being met. Members can continue to access Netflix on the built-in app across Apple TV and other devices.’
Since most smart TVs have built-in Netflix apps, this doesn’t impact other ways of getting that content onto a screen Interestingly, Netflix kind of hinted at this thinking earlier, for as Mac Rumors noted, not only had Netflix declined to participate in Apple’s new streaming service, it stopped allowing people to sign up for Netflix within the iOS app in December 2018. While reminiscent of the Amazon and Google splat a while back, most users will want a workaround to this issue.