VOX Cinemas launches new drive-in cinema at Mall of the Emirates
May 14, 2020
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VOX Cinemas Drive-In will be held at the mall’s rooftop parking.

Missing the cinemas? While we’re waiting for the ongoing health crisis to be contained, Majid Al Futtaim has announced the launch of VOX Cinemas Drive-In, a new cinema experience that brings back the experience of watching in a drive-in cinema while still staying safe inside your car.

Opening to the public this Sunday, May 17th, VOX Cinemas Drive-In will be held at the rooftop parking of Mall of the Emirates, where it has been transformed into an outdoor movie venue with screenings happening at 7.30 pm. The area can accommodate 75 cars with a maximum of two people allowed inside. The same mall restrictions apply, meaning you can’t take children below 12  years of age and persons above the age of 60.

Various safety measures that include physical distancing will be strictly implemented. It was also revealed on the website’s FAQ that AC units will be placed around the area to cool down the open parking lot, which would encourage viewers to turn off their engines while watching the movie. As for the sound, moviegoers will be advised to tune in to a designated radio frequency to hear the sound through their cars.

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Tickets will be priced at 180 AED (excl. VAT) that includes tickets and food that is good for two people. Proceeds from the first public screening on Sunday will go towards the 10 Million Meals initiative to provide meals for those in need during Ramadan. Guests will also have the opportunity to win 1,000 SHARE points worth 100 AED on the daily prizes that will run until May 31st. 

Cameron Mitchell, CEO of Majid Al Futtaim – Cinemas, said, “Our customers have been telling us how much they miss the unique and immersive experience that we offer at VOX Cinemas so we’re delighted to collaborate with Mall of the Emirates to launch an innovative way for people to watch movies the way they were intended – on the big screen. With the gradual easing of restrictions on people’s movement, it’s also the perfect opportunity for people to safely enjoy the big screen experience again with a family member.”

Bookings can be done through the VOX Cinemas app and website.

by Victor Philip Ortiz
Tech Enthusiast and Movie Buff. Passionate for all things tech - you’ll normally find him tinkering with the latest gadgets and computer peripherals. He is an avid collector of Blu-ray discs and occasionally plays on his Xbox.
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