Panel discussions on press trips are quite the norm, and generally make for mind-numbing monotony. Yet at Whirlpool’s event ahead of EuroCucina 2018, a few interesting points were raised on the transformational elements of connectivity. While low adoption rates of connected home appliances is an early roadblock that brands in the sector face, one of the points discussed was how connectivity has meant that appliances have moved away from a mere functional aspect to meaning something to people’s lives. Like diginity, for instance. An example mentioned, and one which could easily resonate with many, was an Alzheimers patient who felt voice enabled tech represented dignity. For he could ask the date 29 times a day and not be belittled.
Currently, for whatever reasons, whether perceptions or security worries, consumers don’t engage with their home appliances optimally. Yet the true worth of the integration of the IoT ecosystem could be realized at the moment your physical product stops being a static device, and starts taking on a more emotional, even transformational role.