Whirlpool wants you to Sense Your World

April 17, 2018

Campaign unveiled at Fuorisalone

The power of IoT as a transformational force. Technology moving away from a mere functional aspect to meaning something to people’s lives. At Fuorisalone yesterday ahead of their EuroCucina event, Whirlpool unveiled their #SensingYourWorld Campaign along with the premium W line of appliances.

With the #SensingYourWorld campaign, the brand will showcase its premium appliances featuring advanced Internet connectivity, sensing and responding to consumer needs. This major campaign celebrates the company’s core value of listening and shows consumers the larger benefits of its Internet-enabled premium product line.

One key element is how connectivity can enhance user interaction – from planning meals and remotely monitoring and controlling appliances via Whirlpool’s effortlessly intuitive 6TH SENSE Live app, to voice control via Google Assistant for the ultimate hands-free interaction. The key takeaway is how the brand’s new appliances offer a more sensitive, intuitive experience through seamless integration with the rest of the digital home ecosystem. The W Collection appliances also work seamlessly together to offer new forms of consumer experience – such as smart cooker hoods that use lighting to provide subtle notifications from other appliances, or ovens and hobs that can automatically turn on the hood.

Whirlpool’s W Collection includes:

W Collection Built-In Suite

A beautiful suite of connected appliances, designed to delight you and allow you to enjoy extraordinary results, with Whirlpool 6TH SENSE technology.

W Collection Four Doors

The new Four Doors fridge freezer is designed to deliver the perfect conditions to store your food, constantly monitoring freshness through 6TH SENSE technology.

Space 400

The SPACE400 fridge freezer provides a breathtaking 400 litre capacity and is designed to comfortably fit in most kitchen layouts. 6TH SENSE FreshControl technology ensures your food will stay fresher, for longer.

W Collection Supreme Clean

Winner of the Red Dot Award this year, this Whirlpool 45cm Dishwasher delivers spotless, shiny dishes with less than 6 litres of water per wash, while its innovative layout allows you to enjoy 30% more loading space.

EuroCucina 2018 takes place at Fiera Milano, together with Salone del Mobile from the 17th to the 22nd of April, 2018. Whirlpool will be in Stands A11- A15 – B14 – B18.

by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2020 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2018, CES 2017, 2016 and 2015. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at: editor@t3me.com.