Apple affirms stand on privacy on Data Privacy Day
January 28, 2020

Your data is being protected in more ways than you can imagine.

January 28th marks Data Privacy Day, a day that raises awareness on how to safeguard your own personal data. Over the years, more users are relying on various services that deal with their personal information and if you’re not careful there is a good chance that your data may be compromised.

It is now common to see cases where a customer’s personal data leaks online where someone can potentially take advantage and use it to their benefit. While there is an ongoing campaign for users to be more vigilant on the information that they share online, many are still unaware of the risks which is why companies have stepped up in making sure that whatever data they hold stays secure.

In the past years, Apple has already made efforts to show that privacy is one of the key areas that they are working hard on. Privacy is the main feature of Apple’s products and services, evident by the various ways where you can easily hide your tracks online.

Apple believes that privacy is a fundamental human right, which of course we also believe in. If you are using a Mac, iPad or an iPhone, there’s already a good chance that your data is already secure.

Here are some ways in which Apple protects your personal information:

The Safari browser uses machine learning to block trackers from collecting information on the websites that you browse, which is mostly used for targeted ads.

Apple Pay is a great alternative to contactless payments and while it looks like a copy of your credit or debit card is stored inside the Wallet app, it’s actually just a unique Device Account Number. This means that even if your iPhone gets stolen, for example, your cards won’t be compromised.

Sign in with Apple is also one of our favorite privacy features that debuted with iOS 13 last year. It is a convenient way for you to sign in to apps or websites without having to share your personal information. 

There’s a whole lot of other privacy features that Apple has implemented, which you can read in detail here:

What about you? What measures have you done to make sure your personal is safe and secure? Tell us your thoughts in the comments below!

by Victor Philip Ortiz
Tech Enthusiast and Movie Buff. Passionate for all things tech - you’ll normally find him tinkering with the latest gadgets and computer peripherals. He is an avid collector of Blu-ray discs and occasionally plays on his Xbox.
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