Fitbit unveils a new Adidas edition of its Ionic smartwatch
March 4, 2018

Features Adidas Train, a unique coaching experience with on-device workouts that will help improve form, power, and speed.

Fitbit has just announced a new variant of its Ionic smartwatch – the new Fitbit Ionic: Adidas edition is designed to help athletes achieve a greater level of performance. This partnership between Fitbit and Adidas will help make the Ionic the best fitness tracker for any athlete.

The smartwatch still retains the original design while introducing a new experience called the Adidas Train app, which is a unique coaching experience that was developed in collaboration with various performance experts at Adidas. The app includes six on-screen workouts that are designed to improve form, power, and speed.

The Fitbit Ionic: Adidas edition also includes a new breathable sport band along with a custom-designed clock face that’s available in four colors.

“As the leading global wearables brand synonymous with health and fitness, partnering with a sports industry great like Adidas to develop an exclusive version of our first smartwatch provides athletes of all kinds with the ability to be their best through a unique coaching experience,” said Tim Rosa, Chief Marketing Officer of Fitbit. “The battery life of up to five days, industry-leading GPS, and advanced health and fitness features of Fitbit Ionic combined with the movement-based training methodology developed by Adidas experts will offer users best in class tools designed to help them reach their performance goals.”

The Fitbit Ionic: Adidas edition will retail for 349.95 Euros and will be available on March 19, 2018.

by Victor Philip Ortiz
Tech Enthusiast and Movie Buff. Passionate for all things tech - you’ll normally find him tinkering with the latest gadgets and computer peripherals. He is an avid collector of Blu-ray discs and occasionally plays on his Xbox.
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