The hour-long keynote was packed with a plethora of announcements.
Apple kicked off its Spring Loaded event with various new product launches and announcements. The hour-long pre-recorded keynote delivered a quick overview of what to expect from the Cupertino company – this includes new iPad Pros, as well as the rumoured AirTag accessory and a new Apple TV 4K. We have a lot to cover, so here is a quick rundown of everything that was announced:
Podcasts get a redesign that now features a fresh new look and feel. Along with that, Podcast Subscriptions also debut as an option for users to access and discover premium content. Apple Podcasts Subscriptions will be available in over 170 countries and regions this May. Creators will be able to access the Apple Podcasters Program for 77.99 AED per year.
Confirming earlier rumours, Apple has officially unveiled AirTag that connects through the Find My app. This Tile-like accessory lets you keep track of your items and find them easily using the combined powers of the U1 chip to precisely locate it. It is also water and dust resistant, and you can use Siri to simply ask where your item is located. AirTag will retail for 129 AED each, or 439 AED for a four-piece version. Pre-order starts this Friday, April 23rd, and will be available on April 30th.
The iPhone 12 and iPhone 12 mini gets a special new Purple colour. This adds to the current line-up of iPhone 12 and iPhone 12 mini devices already available. Features and specifications for the purple iPhone 12 and iPhone 12 mini remain the same, with a starting price of 2,999 AED and 3,399 AED, respectively. Pre-order starts this Friday, April 23rd, and will be available on April 30th.
The Apple TV 4K finally got a much-needed upgrade in the form of the A12 Bionic that now powers the media player. The faster chip means it can now offer a significant boost in performance in terms of graphics, video, and other processes.
The Apple TV 4K now supports high frame rate HDR as well as Dolby Vision video that enables up to 60fps streams accessible via the various apps that you can install. AirPlay has also been upgraded to support streaming of up to 60 fps Dolby Vision video recorded from the iPhone 12 Pro. The Apple TV 4K also uses the light sensor on the iPhone to help improve the image quality on your TV, utilizing various algorithms to give you the best image quality possible.
A redesigned Siri Remote also comes with the new Apple TV 4K with a new one-piece aluminium design. There is a new five-way navigation with the outer ring of the clickpad supporting jog control functions perfect for scrubbing video.
Available in 32GB and 64GB configurations, the Apple TV 4K retails for 729 AED and 819 AED, respectively. Pre-order starts on April 30th and will be available in the second half of May.
The iMac gets a massive redesign and is now powered by Apple’s M1 chip. Available in seven colours, the new iMac comes with a new ultrathin design (11.5mm thin) with a larger 24-inch 4.5k display. A 1080p FaceTime HD camera is also present, as well as a studio-quality three mic array that supports spatial audio with Dolby Atmos. The power-efficient design of the M1 chip means that Apple can now shrink down the size of the iMac to less than half of the previous model. There are four USB-C ports on the device, two of which are Thunderbolt-enabled, as well as a magnetised wall plug for less clutter.
The new iMac will also come with an updated Magic Keyboard that now supports Touch ID. A sensor on the keyboard connects to the secure enclave of the M1 chip and can authenticate users wirelessly so you can make payments or log in to the Mac easily and securely.
Running on macOS Big Sur, the iMac will start at 5,499 AED for a 7-core option and 6,299 AED for an 8-core option. Pre-order starts April 30th and will be available in the second half of May.
Probably the most awaited product announcement for tonight’s keynote is the iPad Pro, which is now also powered by the M1 chip that Apple says is 50 per cent faster than the previous model. There is an 8-core CPU and 8-core GPU that brings crazy performance to the tablet, allowing you to enjoy console-quality games and run high-end apps without any slowdowns.
While the 11-inch model uses the same ProMotion display, the 12.9-inch iPad Pro gets a massive upgrade in the form of the Liquid Retina XDR display. Powered by more than 10,000 mini-LEDs, the display can now offer up to 1600 nits of peak brightness with a 1 million-to-1 contrast ratio that perfectly displays colours and HDR videos the best way possible.
Aside from that, the new iPad Pros bring a new 2TB storage option as well as Thunderbolt support on its USB-C port. For connectivity, 5G is now supported on the cellular models.
The rear cameras of the iPad Pro retain the dual-camera setup with LiDAR scanner, but the front TrueDepth camera system gets an upgrade with a 12-megapixel Ultra Wide camera. This enables Centre Stage, where the iPad Pro can intelligently pan the camera and follow the subject as they move on the frame given the larger field of view.
The new iPad Pros are still compatible with existing accessories like the Magic Keyboard, which now comes in white colour.
The 11-inch iPad Pro starts at 3,199 AED for the Wi-Fi model and 3,799 AED for the Wi-Fi + Cellular model, and the 12.9-inch iPad Pro starts at 4,399 AED for the Wi-Fi model and 4,999 AED for the Wi-Fi + Cellular model. Pre-order starts April 30th and will be available in the second half of May.