The company showcases how AI improves sustainable farming practices.
Microsoft is back at the 40th edition of GITEX Technology Week, highlighting their current Surface hardware portfolio along Azure FarmBeats, which is a new agricultural solution that utilizes the power of AI and IoT. All of this can be seen in a socially distanced area called The Microsoft Hub at the Dubai World Trade Center.
The Microsoft Hub is where visitors can experience the different innovations, initiatives, and products from the company that help shape the future of businesses. Azure FarmBeats is the highlight of The Microsoft Hub, which enables data-driven farming that maximizes agricultural output. To do this, data visualization along with machine learning and data analytics help farmers calibrate the water and soil quality for more sustainable farming, especially during the COVID-19 pandemic.
“By 2050 there will be a need to feed 9-10 billion people, requiring a significant increase in food production. However, there is a limited amount of additional arable land, and water levels have also been receding. Cloud technology may prove crucial to address this agricultural challenge,” said Sayed Hashish, General Manager, Microsoft UAE. “During the pandemic, we have seen how technology has rapidly provided a response and recovery mechanisms. Now, governments are reimagining a more positive world, and we are investing alongside them into critical technological infrastructure to solve pressing challenges.”
Microsoft also highlighted the growth of its cloud journey through its UAE data centers that help empower job creation, entrepreneurship, and economic growth.
You can check out Microsoft’s booth during GITEX Technology Week at Hall 6, H5-D20 at the Dubai World Trade Centre.