Flashback: Augmented Reality gets to the apparel industry

April 27, 2014

Interactive technology for branded settings is a specialty of Engage Production Ltd, which launched Fashion3D earlier in February.

As its name asserts, Fashion3D basically blends virtual reality with physical reality for shoppers to have a more personalized and enjoyable shopping experience. Users can try on everything from clothing to accessories and jewelry.

In collaboration with Space3D, Engage embarked on this project to allow shoppers to stand in front of a full-length mirror and mix & match retail pieces. The mirror images show realistic 3D renders of fashion apparel for the shopper to get more personalized access to the host store’s line of clothing.  

At the time of its release, Steve Blyth, managing director of Engage, commented: “Fashion3D offers a completely new interactive, virtual experience. It offers speed and convenience to shoppers, and it’s a terrific means of increasing brand engagement and accelerating the customer’s decision making.”

Fashion3D owners utilize social media and other mobile mediums to stay in touch with their customers by sending them ‘selective reminders,’ among other marketing tactics, of the articles of clothing they tried on with Fashion3D.

Back in September, the Virtual Style Pod was showcased in The Galleria, in Al-Maryah Island, Abuh Dhabi, up until around mid-October.

by micha
Micheline has a a sweet-tooth for dark chocolate and cappuccinos, an almost obsessive-compulsive aversion to dust on Blu-ray discs, and a passion for regularly playing tennis on her Nintendo Wii. Matched with her love of writing, she is the Editor of T3 Middle East's Levant English publication and English website, and the Associated Editor for the GCC English publication.