No need for a console.
This is interesting. While gamers in the Middle East have been waiting for game streaming services like PlayStation Now to arrive in the region, Etisalat surprises us with a new cloud gaming service that will let you play a game through its eLife platform.
Called eLife TV Gaming, the new service instantly turns your TV into a console without having the need to purchase one. Subscriptions for the service will start at 30 AED per month that includes over 20 games like Bang Bang Racing and Just Cause 2. You can also opt for the 50 AED subscription that will include games like Tomb Raider. Game rentals will also be supported, but won’t be available at launch – this lets you play your chosen game for 15 AED to 20 AED for 48 hours. Subscribing through the eLife TV Gaming would require you to also purchase a 120 AED gaming controller.
eLife TV Gaming was made possible through the telecom’s collaboration with Gamestream. It was also said that games from publishers like Square Enix, Disney, THQ Nordic, Capcom and Codemasters will appear on the game streaming service.
“We are excited to bring this service to the market as it complements Etisalat’s vision to ensure the latest technology is available first to all of the residents in the UAE and to drive the country’s digital transformation,” said Khaled Elkhouly, Chief Consumer Officer, Etisalat. “Cloud gaming on eLife TV provides us the opportunity to address the largely untapped casual gaming market that wants to play on the big screen and not just on their mobile. We believe that eSports and gaming will only continue to grow and that Etisalat will be the champion for this segment in the UAE.”
More details about eLife TV Gaming can be found here.