InnJoo sets its eyes on the Middle East

October 24, 2016

Launches the InnJoo 3 that features MediaTek’s latest octa-core processor.

As one of the fastest-growing brands in the Middle East, InnJoo is slowly emerging as one of the preferred smartphone manufacturers in the region. As a young company, its current strategy is not go broad, but ‘go narrow and gain more depth’. This was what was explained by Jack Lee, President for InnJoo during the launch of the InnJoo 3 at GITEX Technology Week. “Our key market is Gulf, Saudi, Spain, Nigeria and Egypt,” he said – also adding that the UAE is the key base for their entire Middle East strategy. True to their word, InnJoo solely focuses their business in the aforementioned countries, and does not sell their products in China or the rest of Asia.

The InnJoo 3 is the latest smartphone from the company, offering a full HD 5.5-inch display with 4 GB of RAM and 64 GB of internal storage which you can also expand using the microSD card slot. It runs on Android 6.0 Marshmallow and will feature MediaTek’s latest LTE Cat-6 MT6750T, where the Octa-core processor clocked at 1.5GHz and of course, a fingerprint reader is also included.

Jack Lee, President for InnJoo

But seeing as that the market is already filled with various midrange smartphone manufacturers, InnJoo’s mission is localization – wherein they manage to give people what they want the most. “We try to understand the needs of what the locals want [for that particular region],” said Lee.

Additionally, performance on the InnJoo 3 won’t be achieved if not for its processor, which was made by MediaTek. Some of the smartphone’s new features, like faster download speeds and fast charging support, are all provided by the MediaTek MT6750T that is part of the device. “InnJoo has been steadily growing in the emerging markets of Middle East and Africa with product propositions well matched to the aspirations of buyers who want to upgrade to a reliable smartphone,” said Rami Osman, Director for MEA at MediaTek.

Rami Osman, Director for MEA at MediaTek

He also commented about the future of mobile chipsets, citing that current advancements is just the start, and more advanced features will surely be introduced in the future and that MediaTek is ready to take on the challenge. “We won’t know what’s going to come next, but we are working on developing the features that the consumers are asking for,” Osman concluded.

Which is why MediaTek is perfect fit to fuel the visions for InnJoo’s future products in the region – and the InnJoo 3 is just the start.

Look out for the InnJoo 3 in major retailers across the region this November and stay tuned for a full review.

by Victor
Tech Enthusiast and Movie Buff.