Innovation and premium quality are our foundation: Pablo Ning of Huawei Tech Investment Saudi Arabia
October 24, 2017

Huawei has 18.67% smartphone market share in KSA

During an exclusive global launch held at Munich, Huawei Consumer Business Group unveiled its highly-anticipated Mate 10 Series. The new Huawei Mate 10, Huawei Mate 10 Pro and Porsche Design HUAWEI devices are breakthrough AI devices that combine innovative hardware, the Kirin 970 and EMUI 8.0.

Mr. Pablo Ning, Vice President of Huawei Tech Investment Saudi Arabia said: “As we enter the age of intelligence, AI is no longer a virtual concept but something that intertwines with our daily life. AI can enhance user experience, provide valuable services and improve product performance”. He added: “The HUAWEI Mate 10 Series introduces the first mobile AI-specific Neural Network Processing Unit, launching a new era of intelligent smartphones.”

jcrop-previewMate 10 sales target

For Huawei’s sales target for the Mate 10 & Mate 10 Pro, Pablo commented: “these devices are a groundbreaking smartphones powered by the most innovative AI technology. We expect significant demand from consumers who want the latest technology. From 2010 to 2016, Huawei increased smartphone shipments every year from three million to 20 million to 32 million to 52 million to 75 million to 108 million to 139 million in 2016. This demonstrates Huawei’s increasing brand recognition. We are excited about our 2017 performance and will share these results at a later date”. 

AI Technology

What level is Huawei’s AI technology? How does Huawei think about the so-called negative aspects of AI technology? Pablo mentioned that Huawei’s mobile AI strategy is about leveraging the latest AI innovations and Kirin 970’s native processing capabilities to deliver the best performance and the most relevant experience for users. The aim is to deliver this strategy in the most efficient way with on-device AI processing in order to ensure an experience with less latency, less power consumption, no network dependence and more privacy”. He added: “In terms of mobile AI capabilities, Huawei is leading the smartphone industry with China at the forefront of world class AI development and its world’s first NPU built-in AI chipset. AI technology is complicated and has several branches, including its use in mobile, as well as in big data and robotics. Different types of AI technology may impact respective industries differently and both businesses and governments need to collaborate to set rules and boundaries for AI to better serve human needs, reducing any potential negative impact. 

He added on this regard: “By combining the power of the cloud with the speed and responsiveness of native AI processing, Huawei is bringing AI experiences to life and changing the way we interact with our devices. As we look to the future of smartphones, we’re at the threshold of an exciting new era. Mobile AI = On-Device AI + Cloud AI. Huawei is committed to developing smart devices into intelligent devices by building end-to-end capabilities that support coordinated development of chips, devices, and the cloud. The ultimate goal is to provide a significantly better user experience. The Kirin 970 is the first in a series of new advances that will bring powerful AI features to our devices and take them beyond the competition. After years of development, Cloud AI has seen broad application, but user experience still has room for improvement, including latency, stability, and privacy. Cloud AI and On-Device AI can complement each other. On-Device AI offers strong sensing capabilities, which are the foundation of understanding and assisting people. Sensors produce a large amount of real-time, scenario-specific, and personalized data. Supported by strong chip processing capabilities, devices will become more cognitive of user needs, providing truly personalized and readily accessible services”.


Pablo said: “The specialized NPU, combined with Huawei’s innovative AI mobile computing architecture, means the Kirin 970 delivers 25x better performance and 50x greater energy efficiency for AI-related tasks, compared to four Cortex-A73 cores. The HUAWEI Mate Series is also the world’s fastest smartphone supporting super-fast LTE connectivity and download speeds. The device comes with the world’s first dual 4G SIM support and dual VoLTE connections”.

Matebook series

“Huawei also listened to users’ needs and developed a new series of Huawei MateBook devices in three main categories: MateBook X, MateBook E and MateBook D. The new series introduces the latest innovations and features that redefine the benefits of mobile devices and PC technologies into one integrated device”.

He pointed out to the launch of Huawei nova 2 Plus smartphone in the Kingdom, where he said that “Huawei nova 2 Plus offers a new experience for users with its modern design and high levels of performance to complete their work anywhere, anytime, making it the ideal companion for entrepreneurs wherever they go. To appeal to young consumers, the Huawei nova 2 Plus is equipped with photography applications for every scenario. Its 20 Megapixel front camera, combined with Huawei’s 3D facial recognition and optimized beauty effects deliver crisp and clear portraits. The amazing front camera is complemented by a stellar rear camera. The smartphone is outfitted with a 12 Megapixel + 8 Megapixel rear dual cameras to capture more stunning and detailed images. The dual RGB lenses deliver optical zoom without compromising quality. And for fast and precise focus in low-light environments, the rear camera features a f1.8 aperture. In addition to portrait mode, the Bokeh effect can be adjusted even after a photo is taken to achieve different visual effects”.

Huawei’s presence in the Saudi market

“Since its beginning in the Saudi market, Huawei has maintained its values of serving its customers, as their demands are the main driver of our growth. “Huawei is focused on paying attention to the most advanced technologies for all consumer groups, providing them with a world of exceptional experiences that meet their needs and expectations. The company relies on key elements to grow its business in Saudi Arabia and the rest of the world: Innovation & premium quality. Local operations in Saudi Arabia allow us to contribute to the economic and social development of the Kingdom by providing employment opportunities. Together with local industry leaders, we will bring all the advantages of the international value chain with the local potential to unleash local innovations to the global market”, he added.


 Huawei’s contribution to Saudi Vision 2030

“Huawei is doing its utmost to support sustainable development in Saudi Arabia,” he said. “Achieving the Kingdom’s Vision 2030 requires providing national resources and capabilities that have the capacity to implement the vision. Huawei is pleased to offer full support to the development of the ICT sector in the Kingdom, enabling it to contribute to building a sustainable knowledge-based economy and helping to build more sustainable communities in Saudi Arabia that aspire to make an important leap in the ICT sector. No doubt, the vision is a strong motivation to enhance the communication and information technology sector forward, and we certainly will continue to pump more investments that will bring more progress for young Saudis. “

Regarding job creation for the Saudi youth, Pablo commented: “We believe in the importance of public-private partnerships and the vital role of the private sector in developing and building local skills. Saudi Vision 2030 is a strong start towards contributing to social and economic development at the local level by creating jobs and investing heavily in local competencies through training centers and joint innovation centers. It is essential today to focus on integrating the Saudi youth into the industry. We embrace all aspiring people who unleash their dreams, aspire to realize those enormous ambitions, and make their impossible possible. In this context, we have recently launched a recruitment campaign at more than one local university as part of our efforts to attract young Saudi talent and contribute to the achievements of Saudi Vision 2030. In line with Huawei’s strategy to support the development of the ICT sector in the Kingdom, Huawei is constantly working on developing national talents and contributing to the implementation of job localization programs in the Kingdom to allow us to expand our support for the Saudi youth in preparing them for the job market after graduation, and increase the number of Saudi professionals in the ICT sector”.

Service Center

“Given the high penetration rate of Huawei’s smart devices throughout Saudi Arabia and in the framework of Huawei’ s commitment to provide the best maintenance services to its customers in the Kingdom, Huawei launched its newest and the region’s largest maintenance and customer service center in the Kingdom. The new center is run by Saudi talents who received the best training programs, gained skills from Huawei to use state-of-the-art maintenance technologies and serve the brand’s customers”, Pablo said. “Launching the new maintenance center comes as part of Huawei’s plans to provide the best and most comprehensive maintenance services, along with accommodating the highest number of customers and providing fast maintenance services in all regions across the Kingdom. The center will also play a vital role in communicating and directly interacting with Huawei’s customers, which will contribute to attaining Huawei’s vision to achieve the highest levels of loyalty and customer satisfaction”.

jcrop-preview$45 billion investment in research and development

“There are more than 79,000 employees in the R&D department in the company worldwide,” said Pablo Ning. “Huawei invests about 10% of its annual sales revenues in R&D. In 2016, the company invested about $11 billion in research and development, and the company’s investments in this field reached $ 45 billion in the past 10 years. Huawei is ranking number 9 worldwide in the size of investments on R&D.

Huawei’s market share in the Saudi smartphone sector

Huawei’s smartphones have a market share of 18.67% in the Saudi market according to the latest reports from GFK covering August 2017. We have plans to reach higher level in this area within the next three years. As the devices become not only smarter but intelligent, we will develop future-oriented capabilities to better adapt to the needs of customers in all scenarios, including the way they live, work or entertain. We focus on customers and aim to take modern technology to the next level.

And the Tablet

According to the latest ‘Middle East and Africa Quarterly Tablet Tracker’ from International Data Corporation (IDC) shows that for second quarter of 2017 for Saudi Arabia, Huawei retain its number one position in terms of market share.

The global ICT research and advisory services firm’s latest data shows that in Saudi Arabia, Huawei is dominating the market share in Q2 of 2017 by 40.03%

Huawei’s Partners

Huawei capitalizes on its strong R&D capabilities and market reach; and has teamed up with world-class partners to promote industry innovation and create advanced technologically products that provide ultimate experiences for consumers; such as:

Partnership with Leica

In the smartphone photography field, Huawei collaborated with the German manufacturer Leica. We try to provide the best to meet the needs of our users by establishing strategic partnerships with the best companies in the world, such as Leica who are considered as one of the best camera manufacturers in the world. We consider the partnership with Leica to be long lasting, and the two companies have announced the expansion of their strategic collaboration by launching a joint research and development center under the name Max Perik Innovation Lab, which follows the two companies’ announcement of a long-term technical partnership in optical engineering and after about a year of the successful global launch of the Huawei P9 and P9 Plus smartphones that have harvested several prestigious awards.

Partnership with Porsche Design

Huawei also collaborated with the Porsche Design brand for modern luxury design to produce Porsche Design Huawei Mate 9 & Mate 10 in a limited-edition release. Both companies are leaders in their respective fields, sharing mutual values on innovation, design and product development. Huawei is committed to working with strong partners to deliver the best products to its users. Porsche Design also targets the audience looking for high-end products, such as the users of Huawei Mate 9 who seek more attractive designs and higher performance in their smartphones.

Cooperation between Huawei and Pantone Institute: Huawei collaborated with the Pantone Color Institute to explore and implement the latest colors in its devices. The first result of this collaboration was the new blue and green colors of the latest Huawei P10 and P10 Plus smartphones launched in the Saudi market earlier this year.

Huawei and the classification of global agencies

In this year’s recent Fortune 500, HUAWEI climbed up the list to the 83rd place from the 129th of last year, with a revenue of $78.51 billion, making the top Global 100 for the first time. Huawei’s brand value is also recognized by multiple authoritative agencies and selected for several prestigious brand value lists of the world. For example, Huawei was the only Chinese company making the world’s Most Valuable Brand List released by Forbes in 2017, ranked the 49th in the 2017 BrandZ Top 100 Most Valuable Global Brands list; and climbed seven ranks compared to last year to number 40 on the Brand Finance 2017 Global 500 list of the top most valuable brands in the world.

Huawei Ranks 70 on Interbrand’s 2017

Interbrand firm, has announced its 2017 Best Global Brands Report and confirmed Huawei’s move to number 70 –two spots up from its ranking in 2016. Brand valued at approximately USD $6.676 billion; Huawei has grown by 14 percent over the past year.

This is the third consecutive year where Huawei has climbed Interbrand’s list, following its debut as the first mainland Chinese brand to be recognized as a Best Global Brand in 2014.

Huawei Brand Secures Rank 2 In YouGov Saudi Arabia Top Index Improvers list

Huawei successfully secured ranked second in the Saudi Arabia Top Index Improvers list, with a significant improvement of 87% in its index scoring. By consistently enhancing its brand reputation and scoring year-on-year, Huawei has been winning a firm foothold and recognition in the region.

Index Rankings show the brands with the highest average Index scores between July 1, 2016 and June 30, 2017. The ‘Brand Health’ ranking takes into account consumers’ perceptions of each brand’s quality, value, impression, satisfaction, reputation and whether customers would recommend the brand to others.

Announces 2017 H1 Business Results

Sales revenue for the first six months of 2017 increased by 36.2% year-on-year to CNY 105.4 billion (around $15.6 billion). Smartphone shipments also rose to 73.01 million, a year-on-year increase of 20.6%. In Q1 2017, Huawei’s market share rose to 9.8% of the global smartphone market, according to industry analysts IDC. 

by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2017 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2015 and 2016. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering.  Reach him at:  
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