Logitech at GITEX: Revolutionizing video conferencing in the Middle East
October 21, 2018
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The company has introduced new premium video conferencing solutions at a lesser cost.

We had a chance to talk to Andy Hoekstra, Head of MENA at Logitech during last week’s GITEX Technology Week 2018. While you may probably know Logitech’s products like mice, keyboards and other gaming accessories, the company has also its own line of video conferencing devices that are perfect for classrooms and everyday conference rooms.

Logitech also added how GITEX plays a big part in connecting with various B2B customers in the region, adding that on their second year of participation on the show, they’ve noticed more attendees and visitors. “We’ve gotten a really good response from our participation,” said Hoekstra. “People loved seeing our devices especially when it’s being demoed.” Logitech also highlighted how their products have already been in use by companies even if they’re mostly known as an accessories maker. “A lot of companies already know Logitech as the company that made their mice and keyboards. One thing that we need to keep on doing is to innovate not just on the accessories front but also on other solutions.”

Which is why Logitech’s stand at GITEX 2018 mainly focused on the different video conferencing solutions that they offer. We got a glimpse of their current video conferencing devices designed for smaller rooms, along with the existing accessory line.

But probably the main highlight of Logitech’s stand is the Rally, which is a new premium camera that can deliver a studio-quality video and exceptional audio quality. The Logitech Rally was made for conference rooms and even large meeting spaces. It supports 4K video along with modular audio components that you can add. The Rally is even wise enough to zoom into person’s face automatically during a meeting, so you don’t always have to manually adjust it.

The best thing is that the Logitech Rally is compatible with existing video conferencing services like Google Hangouts Meet, Microsoft Skype for Business, Cisco, etc. Another is the price: the Logitech Rally will only cost $2,899, lower than what most video conferencing solutions are priced.

Logitech concluded that they’re still committed to delivering the best computer and gaming accessories – but also stressed that we can expect more similar products from Logitech in the future.

by Victor Philip Ortiz
Tech Enthusiast and Movie Buff. Passionate for all things tech - you’ll normally find him tinkering with the latest gadgets and computer peripherals. He is an avid collector of Blu-ray discs and occasionally plays on his Xbox.
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