Synology at GITEX: Unveiling the latest innovations in storage, surveillance and networking

October 21, 2018

We take a look at some of Synology’s latest devices that were showcased during GITEX 2018.

Synology has stepped up to be one of the key innovators in terms of storage and networking products. As you may have known, we’ve reviewed some of their routers and NAS devices in the past where it always got our full recommendation.

For this year’s GITEX 2018, Synology has brought more of its devices on display where visitors saw how these solutions can help enterprises and even home consumers in the Middle East.

“The scale and size of GITEX feel similar to CeBIT, but one thing we love about the show is that we can focus more on our customers here in the Middle East, Africa, India, and even Europe,” said Mike Chen, Marketing Director at Synology during an interview last week during the show.

One of the products showcased by Synology during GITEX includes Active Backup Suite which will allow users to protect their data across any physical device, cloud service or virtual machine and manage it in one single platform. There’s also Surveillance Station that lets you monitor your home’s IP cameras right from your smartphone. Lastly, Synology has also showcased its new MR2200ac mesh router that extends your Wi-Fi coverage without compromising the speed and reliability of your internet connection.

Mike Chen, Marketing Director at Synology

Despite the competition, Synology is confident that their products have the edge to be better than the others. “Synology, compared to other vendors out there, has the most complete product portfolio of solutions and features,” said Chen. “We have started from networking devices, all the way to NAS and the cloud, along with the security and collaboration solutions.”

Synology also mentioned that despite the growing portfolio, security is still their main priority. Chen said that the company has put a lot of effort and investment on security where they regularly address concerns through a dedicated team that can immediately work on a solution just in a case a vulnerability happens. Synology also offers a bounty program where it welcomes hackers around the world to try and break their products.

At the moment, Synology has started expanding their partners and distributors here in the region, where it has appointed new distributors in Iraq.

When asked how it sees Synology in the future, Chen concluded, “Business is healthy and steadily growing and to be honest we’ve barely even tapped the full potential of this region so our hopes are good.”

by Victor
Tech Enthusiast and Movie Buff.