The 2-day IFA 2018 Global Press Conference was held in Rome, Italy.
IFA’s 2018 Global Press Conference concluded today in Rome, Italy where more than 300 members of the media got a chance to preview some of the latest offerings by companies that is scheduled to be launched this summer during IFA 2018 in Berlin.
The two-day event was packed with various power briefings that included more than 20 brands showcasing their latest products whether it’s a fitness gadget or a home appliance.
The event happened within the vicinities of the Sheraton Pardo de’ Medici hotel in Rome, where for two days it was transformed into an ‘IFA Hotel’. You have to give it to the organizers who made sure that the IFA branding appears on nearly every corner of the area – even the red roses in the garden spelled out ‘IFA’.
The Press Conference highlighted some the new trends in consumer spending along with what to expect in this year’s show. IFA 2018 officially commences on August 31st to September 5th, 2018 in Berlin.
Be sure to check out the highlight reel above and check out the following announcements made during the IFA 2018 Global Press Conference.