Calm and scenic Bodrum in Turkey was where Whirlpool Corporation announced the latest in the Ariston line-up. Whirlpool’s been actively making waves in the connected appliances space, with a massive product showcase at CES this year and an acquisition of recipe app Gimbly.
At the event, which was attended by Ariston partners in the Middle East and Africa region, the brand showcased three new hero products – a dynamic steam oven with dedicated algorithms in each food category, an Ariston Dishwasher with 3D zonewash technology and a compact washer-dryer.
The event also had its fair share of celebrity fizz, with chefs Daniele Paralovo from Italy and Deema Hajjawi from Jordan who handled a live demo session with the new Ariston appliances during the launch.
The key highlight was Ariston’s first ever steam oven. This multifunction oven features dedicated cooking algorithms that perfectly combine heating elements and fan action to deliver optimal results for each food category. The levels of performance include Gentle Steam, Active Steam and Total Steam, with the last option turning your traditional oven into a 100% steam oven. This is ideal for fish, eggs, vegetables, rice, or cereals, and delivers extraordinary cooking results, with zero weight loss, while retaining all the food’s nutrients.
Come to the Natis Washer Dryer, and this direct injection machine boasts a special system which pre-mixes water and detergent, obtaining washing power that is 60% more effective than a traditional wash and can remove over 100 types of stain at temperatures as low as 20°C. The Eco Rain system is a key highlight here, as it permits as much as 40% reduction in water consumption. Still on the efficiency front, Steam Care Technology releases a brief puff of steam to loosen the fibers and make your ironing easier, reducing the time needed by 25%.
Ariston’s 60cm dishwasher range features 3D Zone Wash, which selects the basket and the cycle depending on type of dirt and the quantity of dishes, and accordingly 3-dimensionally directs the powerful water jets into the selected washing zone. Plus, the inverter motor optimises sprays mechanical action, reducing vibrations and minimising noise at each cleaning cycle. This allows the new dishwasher range to reach a minimal noise level of 39 db.
Commenting on the event, Mr Mohammad El Yassir, Regional Managing Director, MEA, Whirlpool Corporation said, “The introduction of these new products to our kitchen appliances suite bears testimony to our abiding commitment to simplifying lives through technology and innovation. We continue to be one of the most active brands in the area of research and development, constantly enhancing functionality and ergonomics for our customers. Ariston has been a pioneer in such innovation and we are pleased to unveil our latest offerings together with our partners and distributors. We are looking forward to further expanding our regional footprint with the introduction of world-class appliances in the Middle East and Africa.”