A chance to decode Haute Horlogerie’s secrets? Consider the Audemars Piguet Masterclass!
April 19, 2021

Audemars Piguet have announced their very first public and immersive Masterclass entitled Crack History’s Code. This four-and-a-half-hour experience, which combines a guided visit to the Musée Atelier and the Masterclass itself, will send visitors on an exclusive journey to decode Haute Horlogerie’s secrets. By diving into Audemars Piguet’s universe, guests will discover how infinite details can transform a functional object into a work of art.

The Musée Atelier Audemars Piguet was designed by BIG (Bjarke Ingels Group) and unifies the original workshop, established by Audemars Piguet’s founders in 1875, with a new all-glass structure, made up of two spirals that seamlessly integrate into the existing landscape. Opened to the public since June 2020, the Musée Atelier gives a unique perspective on the Vallée de Joux and its watchmaking history with a display of some 300 timepieces spanning over two centuries of exceptional craftsmanship. In-situ production workshops are also interwoven with the museum’s spatial experience to bring visitors in close contact with the Manufacture’s craftspeople at work.

One of the Manufacture’s experts will initiate participants into some of the most refined decorations adorning Haute Horlogerie timepieces. Limited to 4 participants and available by reservation only, its “Crack History’s Code” Masterclass will enable guests of all backgrounds to assemble one of the Manufacture’s historic watch movements under the guidance of an expert. Participants will also try their hand at refined decorations on a piece specifically designed for the occasion, which they will be able to take home as a souvenir.

This is definitely one of those moments when we wonder when the travel restrictions will ease. The Masterclass is available in French, German and English, and appointments can be  booked on the Audemars Piguet website.

Located at the Route de France 18, CH – 1348 Le Brassus, and held every Thursday from 1pm to 5.30pm, the Audemars Piguet Crack History’s Code Masterclass is priced at CHF 390.


by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2020 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2018, CES 2017, 2016 and 2015. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at: editor@t3me.com.
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