Abdul Latif Jameel brings AR to the shopping experience with Toyota Saudi Select
September 16, 2018
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Continuing its efforts to keep Toyota fans on top of the latest communications and interactive technologies, Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia, has released the new Toyota Saudi Select mobile app. The app offers a new and innovative shopping experience that allows users to discover the specs of Toyota vehicles and view them on a virtual car in 3D using Augmented Reality (AR).

Toyota Saudi Select enables the user to change the color of the car, turn its lights and engine on or off, and show or hide the car’s default environment. Additionally, the user can view the car’s interior from all angles (360 degrees), fill out a request to test drive the car and download each car’s brochure.

For a realistic, interactive and enjoyable digital experience, download the Toyota image catalogue through the link http://www.toyota.com.sa/ar-SA/toyota_saudi_select. Then download Toyota Saudi Select from App Store or Google Play. Run the mobile app and allow it to access your phone camera. Then just point the camera at a Toyota vehicle image using the AR icon. Afterwards, look at your mobile phone screen and enjoy the AR experience by viewing cars in 3D as they appear above the image.

by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2017 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2015 and 2016. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at: editor@t3me.com.
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