adidas and Ninja Launch Collaborative Superstar 50 Sneaker
August 6, 2020
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adidas Originals and Ninja have returned to announce the next chapter of their ‘Time In’ collaboration. Created by the German Sportswear brand and world-renowned gamer, ‘Time In’ is a platform built to champion the hours spent by creators to hone and develop their skills. Serving as a continuation of the brand’s 50 years of Superstar celebrations, the next stage of the ‘Time In’ collaboration sees Ninja bring his unique vision to one of adidas’ most iconic silhouettes.

The Ninja Superstar 50 sneaker features a number of playful details. Made up in an all-white leather upper with a leather shell-toe, Ninja’s signature flair is brought to life through contrasting blue accents. Riffing on the idea that Ninja’s gameplay is so great that he must be powered by internal microchips, the medial side of the shoe features an embossed computer chip graphic. Finally, rounding out the look are co-branded lace jewels and sock liners.

Launching in the GCC on August 8th, the Ninja Superstar 50 sneaker will be available in limited quantities through adidas.com for a retail price of AED 549.

by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2020 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2018, CES 2017, 2016 and 2015. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at: editor@t3me.com.
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