UAE-based luxury fragrance brand Nabeel have announced a fragrance that pays tribute to The Spirit of Dubai. Aptly enough, Shumukh is the world’s most expensive perfume, valued at AED 4.752 million /US $ 1.295 million. Shumukh, which in Arabic translates to ‘deserving the highest’, unites the art of jewellery and perfumery. The end creation tells the tale of the Emirate through seven core design elements. Set with 3,571 sparkling diamonds (totalling 38.55 carats), topaz, pearls, 18 karat gold 2479.26 grams and 5892.88 grams pure silver, Shumukh is being showcased exclusively at The Dubai Mall, Fashion Avenue as part of the mall’s ART+ series.
According to Nabeel, Shumukh showcases the seven key elements of pearl diving (Durra), falconry (Baz), Arabian horses (Abjar), roses (Narjesi), luxury (Haibah), Arabian hospitality (Diwan), and Dubai’s stature as a ‘city of the future’ (Aamal), all of which have been intricately modelled in gold and silver, and ornamented with VVS diamonds and precious stones. Standing 1.97 metres tall and taking over three years and 494 perfume trials to formulate, Shumukh contains notes of amber, sandalwood, musk, rare pure Indian agarwood, pure Turkish rose, patchouli ylang-ylang and frankincense. Shumukh comes in a hand-blown Italian Murano glass bottle which can hold three litres of perfume.
Shumukh was conceptualised in the UAE by Mr. Asghar Adam Ali, Chairman and Master perfumer at Nabeel Perfumes Group of Companies and executed by renowned artisans and master craftsmen from Switzerland, Italy and France – including the recipients of the designation of Meilleurs Ouvriers de France (“Best Craftsman of France”). Not surprisingly, it is the only perfume to hold two Guinness World Record titles, including ‘Most diamonds set on a perfume bottle’, and ‘Tallest remote controlled (RC) fragrance spray product’.