Creative new BMW campaign hits the streets of Beirut

January 26, 2015

Remember the recent BMW Fascination Days event in Lebanon? Well, BMW thought that they would take things a step further to get more personal with the Lebanese public by bringing the roar of the BMW engine to the eclectic capital’s roads (without the actual car being present while doing so). Take a look at the below video to view the original campaign.

by micha
Micheline has a a sweet-tooth for dark chocolate and cappuccinos, an almost obsessive-compulsive aversion to dust on Blu-ray discs, and a passion for regularly playing tennis on her Nintendo Wii. Matched with her love of writing, she is the Editor of T3 Middle East's Levant English publication and English website, and the Associated Editor for the GCC English publication.