Hyundai joins forces with Marvel Studios, for the 2022 Tucson

August 16, 2021

Hyundai has teamed up with Marvel Studios to create an animated commercial based on What If…?, the new anthology series airing on Disney+. ‘If time and reality are a construct…what if we could rebuild it?’ asks Hyundai in the ad. They mention they couldn’t think of a more fitting partner for the all-new Hyundai TUCSON than Marvel Studios’ animated series ‘What If…?’ – a show that literally questions everything. The 30-second video begins with clips from episodes of What If…? before transitioning into new footage that features the 2022 Tucson.

Hyundai and Marvel Studios came together to launch the next big phase of Hyundai’s “Question Everything” marketing blitz. This first-ever co-branded creative campaign introduces the all-new 2022 Tucson in exciting new spots featuring Marvel characters from four different Disney+ series. The custom creative developed and produced by Marvel Studios brings adventure, mischief and magic to the Hyundai campaign by asking thought-provoking questions within the worlds of The Falcon and The Winter Soldier, Loki, WandaVision and What If…?.

Elizabeth Olsen, Anthony Mackie and Tom Hiddleston star in their own series-specific vignettes, while the campaign also features Sam Wilson appearing for the first time as Captain America since the conclusion of The Falcon and The Winter Soldier and Wanda Maximoff returning to the classic TV sitcom-inspired world of WandaVision.

by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2020 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2018, CES 2017, 2016 and 2015. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at: