It’s official, Hugo Boss will continue as Formula E apparel partner
February 12, 2020
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Formula E have announced that Hugo Boss has extended its partnership as official apparel partner for a further three seasons, until at least the end of the 2022/23 ABB FIA Formula E World Championship.

As official apparel partner since joining the electric racing series at the start of season four, Hugo Boss will continue to dress Formula E staff, senior management and volunteers, as well as putting their name to the Boss | Emotion Club at every E-Prix, home to the most exclusive Formula E hospitality experience.

Hugo Boss has been an early supporter of the ABB FIA Formula E Championship, choosing to switch racing categories after many years in motorsport, with Formula E closely aligning with the company’s constant drive for innovation, excellence and sustainability.

Jamie Reigle, Chief Executive Officer of Formula E, said “We are delighted to extend our relationship with Hugo Boss. Hugo Boss was the first lifestyle brand to join Formula E in season four and extending our partnership reaffirms our shared commitment to create a more sustainable future. HUG Hugo Boss is more than our official apparel partner, they reinforce our position as a global lifestyle movement. With their driver ambassadors on the grid and their name on our premium hospitality experience at every E- Prix, Hugo Boss is truly a part of the Formula E family.

by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He is a CES 2020 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2018, CES 2017, 2016. and 2015. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at: editor@t3me.com.
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