Mercedes-Benz and Ain Dubai collaboration celebrates the EQS all-electric global launch

December 19, 2021

Mercedes-Benz Cars Middle East has signed a three-year partnership with Ain Dubai by Dubai Holding, Dubai’s newest iconic landmark located on the must-visit island destination Bluewaters, as its official automotive partner. Visitors to Ain Dubai will be able to experience Mercedes-Benz’s legendary design, comfort, and luxury at an incredible 250m above the ground in a specially designed cabin on the world’s biggest observation wheel as well as the Mercedes VIP Lounge.

Coinciding with the launch of the EQS, Ain Dubai will feature elements from the first ever all-electric luxury sedan from Mercedes-EQ. From the structure of the wheel to the screens inside, and even the car on display at the entrance to the attraction, customers will be able to experience different aspects of the new vehicle. The bespoke Mercedes-Benz Café Cabin has been carefully crafted in the brand’s legendary design and offers comfort and luxury at 250 metres above ground level. Guests who book the Mercedes-Benz Café Cabin will be able to access the Mercedes-Benz VIP lounge, as well as fast track their way to the top.

by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2020 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2018, CES 2017, 2016 and 2015. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at: editor@t3me.com.