Mini drives 240 loyal customers to a secret location

July 15, 2015

A total of 240 Mini drivers across Lebanon gathered on the early morning of June 28, for a trek into the hilly hills of a distant, secret location as organized by Bassoul-Heneine SAL, Lebanon’s official Mini importer. T3 Middle East was given the honor to attend as press.

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After congregating at ABC Debayeh, where a local breakfast was served to the tune of saj manakish and the like, a 240-strong convoy of a diverse range of Mini models filed out and hit the road. A spectacular stream of Minis then paraded in orderly, vintage fuelled fashion, following a Mascot Mini as designated by the organizers with a green makeshift froggy sat on its roof to lead the pack.

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The secret destination was eventually revealed to be “Le Plateau de Bakish”, where a scenic hillside came alive with live music, as performed by Beirut’s blues n soul aficianados Ruby Road, with vocalist Layal Bouheiry giving the lucky crowd an earful of a gorgeous repertoire comprised of originals and blues classics. In the meanwhile, a lavish buffet was served to the Mini loyalists, with a diverse range of cuisines. Approximately 700 people gathered and took part, contributing to the love of Mini Cooper with a festive spirit.   

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by Ghassan Khayyat
Ghassan was tuned into the writing world on a transistor radio-wave of an unbeknownst frequency, once upon a daydream dreary. With a firm belief in Dr. Seussims and all things gadget and gizmo-tronic, he tinkers before he speaks, and chooses his words technologically. He is Editor for T3 Middle East’s Levant English publication and English website, and Associated Editor for the GCC English publication. Reach him at