The all-electric Chevrolet Bolt EUV headlines GM’s 2021 strategy for the Middle East

February 15, 2021

General Motors (GM) Middle East has outlined its 2021 and beyond regional business and growth strategy, further reinforcing the Middle East as a critical piece of GM’s past, present and future in leading towards its current and future mobility goals.

GM continues to revolutionize the industry by changing the face of mobility, as the company drives towards its vision of Zero Crashes, Zero Emissions and Zero Congestion, while continuing to grow its Truck and SUVs franchises. GM Middle East will be focused on two distinct strategic business pillars: growing and expanding its core business of delivering world-class cars, trucks and SUVs, while accelerating its future mobility agenda across electrification, autonomy and connectivity.

GM Middle East’s 2021 Future Mobility strategy is headlined by the all-new, all electric Chevrolet Bolt EUV. Through this ambidextrous approach to today and tomorrow’s mobility solutions, GM will drive its regional Enterprise Growth Strategy, reinforcing leadership in strategic truck and SUV segments, while innovating fearlessly to future-proof the business. With the introduction of world-class technologies such the diverse all-electric portfolio and by re-imagining the customer experience in and outside of the vehicle, GM aims to lead the automotive industry.

In December 2020, GM announced a $27B investment in autonomous and electric vehicles as well as a plan to launch 30 new EVs globally by 2025. Just weeks later, GM delivers on that promise in the Middle East with the all-new Chevrolet Bolt EUV. The first all-electric SUV from Chevrolet, the Bolt EUV adds a new dynamic to the brand’s award-winning line-up, building on what customers loved about the Bolt EV but packaged with SUV-like proportions.

Propelled by the proven battery technology that has democratized electric vehicles, the Bolt EUV boasts a range of 402 KM1, meaning it only needs to be recharged about as often as a petrol car needs to re-fuel. The integration of these battery advancements demonstrates how the Bolt EUV and all future EVs from GM will be a viable everyday vehicle.

GM has a long and successful history of launching world-beating vehicles and will continue to invest in key performing sectors in 2021. Currently, in the compact SUV segment, GM holds spots in the top five across the three biggest markets – the UAE, Saudi Arabia and Kuwait – driven by key launches such as the Chevrolet Captiva which has broken records within GM, at 171% growth.

Already number one in Saudi Arabia in the full-size SUV segment, GM has bolstered its position regionwide with the launch of the 2021 Chevrolet Tahoe, GMC Yukon and Cadillac Escalade. Just 60 days after launch the sales figures are strong with demand for all three vehicles outstripping supply. Built with more regional feedback than ever before, including the decision to build the Z71 trim for the Chevrolet Tahoe and the AT4 trim for the GMC Yukon as standalone models, these full-size SUVs are attracting a younger demographic to the brands.

Over the last century, GM has been an innovator across the automotive industry, transforming how the world moved. By actively working across all key pillars of future mobility – autonomous, electric and connectivity – GM has the ambition, the talent and the technology to redefine mobility and solve societal challenges.

Building on the announcement of the Chevrolet Bolt EUV, GM also announced that its pioneering in-vehicle safety and security technology, OnStar, will launch in select GCC markets soon. Built into most Chevrolet, GMC and Cadillac vehicles, GM is leading the way with the Connected Car, ensuring that customers are driving a vehicle that can protect them from danger and connect them to the world. Through quality and tech advancements backed by human interaction, OnStar subscribers will elevate their ownership experience and be able to plan for peace of mind, and for certainty.

With a clear directive for 2021, GM will continue to invest and grow their core petrol-powered offering while strengthening the foundations for the next wave of technology. As the industry faces a crucial inflection point, GM has the will, the skill and the scale to transform the face of mobility.


by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2020 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2018, CES 2017, 2016 and 2015. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at: