Instant Pot’s been a true product of the generation. A 6-in-1 combination of programmable pressure cooker, slow cooker, rice cooker, steamer and warmer and it’s been among the bestselling product on Amazon across all categories. It boast a very young, social media savvy crowd as its end users, who push forward benefits like the fact that Instant Pot weight loss is a thing.
All that buzz attracted the attention of Cornell Capital investing firm. After all this is the company that bought Corelle, the makers of Pyrex, SnapWare and CorningWare glass baking dishes, measuring cups, plates and storage containers, in 2017.
When the companies finish their deal which is rumored to be worth $2 Billion, they will be owned by Cornell Capital investing firm, which bought Corelle in 2017. Corelle CEO Ken Wilkes will be the new company’s CEO, and Instant Pot creator Robert Wang will serve as the company’s Chief Innovation Officer.
Interestingly, Corelle traces its roots way back to 1915, making this a rare alliance of a century-old kitchen staple and a 10-year-old trendy gadget that far surpassed its initial hype.