The Casio G-Shock is the real milestone when it comes to toughness, and it turned 35 this year. Many an incarnation away from the first version developed in 1983 by Kikuo Ibe, the G-Shock line stays true to the mission of enduring the shock of free fall caused by gravity. At Casio’s 35th Anniversary celebrations in Dubai, they announced two special edition watches that would come to the region. One would be red collection which features matte red coloring, including models based on the original G-SHOCK.
They also announced the G-Shock Rangeman watches for the region. I’d seen the watches at CES this year, and they were a revelation.
Part of G-Shock’s Master of G collection, the Rangeman GPR-B1000 is the first G-Shock to have a built-in solar panel to charge its GPS, and also the first G-Shock to support wireless charging.
Key personnel from the Japanese brand’s regional team, led by Managing Director Koji Naka, presented at the event. Timepiece Sr. Product Marketing Manager, Mohammed Deiki and Timepiece Deputy General Manager Mahmoud Jabsheh also joined Naka as two distinguished speakers who emphasized the evolution of the brand over the years and its legacy during the event. The brand also involved UAE-based artistes like Moh Flow, Freek, Majeed and Menon; DJ’s AY and DJ Liutik; MC Big Hass; BMX rider Muhammad Abdulmajeed and calligraphy artist Diaa Alam.
The G-SHOCK Red Out Limited edition watches are now available at Virgin Megastore, Mall of the Emirates.