Casio takes its portfolio online in UAE and KSA with Souq.com strategic partnership
October 4, 2018
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As part of a long term strategy to increase its digital footprint in Middle East, Casio have opened its interactive, easy-to-navigate online store for regional customers on the Amazon-acquired Souq.com.

The agreement paved the way for customers in the United Arab Emirates (UAE) and the Kingdom of Saudi Arabia (KSA) to conveniently purchase online various top-of-the-line models of shock-resistant G-Shock watches as well as other stellar Casio timepieces and have the ordered premium items delivered right at their doorsteps. Casio partnership with Souq.com signals the former’s bid to systematically expand its digital footprint in the UAE, KSA and the rest of the world.

Koji Naka, Managing Director of Casio Middle East, welcomed the strategic collaboration with Souq.com, saying “This is an important step in our bid to grow our e-commerce presence across the region. By partnering with Souq.com, which has an excellent reputation of empowering retailers and sellers, we are in effect seeking to enhance the experience of our customers and reinforce our delivery capabilities for further client satisfaction. We are delighted to tie up with SOUQ.com in this endeavor as we look forward to delivering continued innovation and outstanding services to our customers wherever they may be.”

Souq.com also welcomed its new alliance with Casio, saying the online store will serve as the fastest and most convenient digital point of sale to buy G-Shock and other Casio watches and for payment to be made using a variety of cash and secure digital options.

Check out the G-Shock online store on Souq.com: https://uae.souq.com/ae-en/casio-uae/p/

 

by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2017 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2015 and 2016. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at: editor@t3me.com.
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