Dyson Airwrap: Styling Reinvented!
October 29, 2018

One could consider it rather ironic, a new hair styling tool launch attended by a forever-bald tech veteran. But then again, you’re talking about a Dyson product, with promises of insights into how a company reinvented a category. And do again. Which brings us to the Dyson Airwrap, a new styling tool that promises to replace your entire kit of hot tools with one device that uses jets of air to blow dry, curl/wave and straighten all in one.

So as Charlie Tatham, Design Engineer at Dyson, ran me through the evolution of the device, one could help but wonder how the brand had seemingly pulled this one off too. Six years in development with a team of over 200 engineers and 642 prototypes, Dyson scientists created a motor that manipulates air in a phenomenon known as the Coanda effect. The Coanda effect happens when high-speed air in a cylinder creates a vortex (like a jet engine). Translated to the Airwrap, that means high pressure air flows through six slots in the barrel, causing hair to attach itself to the surface.

Powered by the Dyson digital motor V9, the 13-blade impeller spins at up to 110,000rpm, generating 3.2kPa. That’s powerful enough to produce the air pressure needed to create the Coanda effect and wrap hair around the barrel for you.  To top it all, the device has intelligent heat control which keeps the temperature below 302°F and a glass-bead thermistor which measures airflow temperature over 40 times every second, protecting your hair.

The Dyson Airwrap Styler Complete set is now available in the region at AED 2,099, get yours at www.sephora.ae

by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2018 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2017, 2016. and 2015. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at: editor@t3me.com.
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