Eliud Kipchoge ran the second fastest marathon in history to win the London Marathon. And he wore the Nike NEXT%.
April 30, 2019

Olympic Champion Eliud Kipchoge won the London Marathon title for a fourth time. His time? 2:02:37, the second fastest marathon ever, and he wore NEXT%, Nike’s latest running innovation.

Next% is an update from the marathon-dominating Nike Zoom Vaporfly 4% which been revamped from toe to heel to incorporate key feedback from Nike’s world champion runners.  Its second iteration is distinct with an improved upper (largely thanks to athletes including Shalane Flanagan who gave feedback after water weighed her down in Boston), a re-tooled midsole (a Nike Sport Research Lab solution that combined feedback from many of Nike’s elites) and a redesigned traction pattern (this was a major ask from Eliud Kipchoge after he ran a very wet race in Berlin).

When Nike launched the Nike Zoom Vaporfly 4%, the shoe delivered an average of 4 percent improved running economy over Nike’s previous fastest marathon shoe, the Nike Zoom Streak 6. The upgrade to NEXT% represents looking forward to each new race day as a chance to cross the line faster. Because as legendary runner Mo Farah said, “As an athlete, you’re always looking for that next percent.”

by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He is a CES 2020 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2018, CES 2017, 2016. and 2015. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at: editor@t3me.com.
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