Bosch have opened its first flagship store in KSA, in the heart of Jeddah. Spread across 300 square metres, the Bosch Home Appliances store makes room for a product display ranging over 100 different appliances and models.
It hosts a welcome area, Brand Heritage and Innovation wall along with areas dedicated to kitchen inspiration, cooling, laundry, cooking and baking. The floor above makes room for a live cooking area and a Perfect Kitchen concept.
The showroom, operated by Bosch Home Appliances KSA distributor and partner Abdul Latif Jameel Electronics, also serves as a logistics hub for Bosch products KSA-wide.
The Consulate General of the Federal Republic of Germany in Jeddah, Mr. Holger G. Ziegeler was the chief guest, with Mr. Hisham Hamza, CEO of Abul Latif Jameel Electronics, attending.