First Look: Bosch’s first Flagship Store in KSA
March 8, 2019

Bosch have opened its first flagship store in KSA, in the heart of Jeddah. Spread across 300 square metres, the Bosch Home Appliances store makes room for a product display ranging over 100 different appliances and models.

It hosts a welcome area, Brand Heritage and Innovation wall along with areas dedicated to kitchen inspiration, cooling, laundry, cooking and baking. The floor above makes room for a live cooking area and a Perfect Kitchen concept.

The showroom, operated by Bosch Home Appliances KSA distributor and partner Abdul Latif Jameel Electronics, also serves as a logistics hub for Bosch products KSA-wide.

The Consulate General of the Federal Republic of Germany in Jeddah, Mr. Holger G. Ziegeler was the chief guest, with Mr. Hisham Hamza, CEO of Abul Latif Jameel Electronics, attending.

by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He is a CES 2020 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2018, CES 2017, 2016. and 2015. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at:
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