To star in a new campaign communicating the brand’s philosophy.
Popular F1 driver Lewis Hamilton has just been announced as LG Signature’s new brand ambassador, who will start in a campaign that will help highlight the brand’s philosophy of “Art Inspires Technology, Technology Completes Art.” LG Signature is the company’s premium home solutions brand.
The new campaign will see Hamilton sharing his thoughts about how to lead a stylish, sophisticated lifestyle and how it motivates him to be the best in his field. Hamilton’s own lifestyle will be a parallel to what the LG Signature offers and embodies – enjoying the elegance and living a good life.
“LG Signature is a brand that strives to be the best in everything it does, which is what appealed to me in the first place,” said Hamilton, “Its state-of-the-art living solutions seamlessly combine the latest technologies and superior design to achieve the ultimate in performance, not willing to settle for second-best.”
LG Signature has been offering some of the best and luxurious home appliances that you can buy. Some of the devices include the 88-inch and 77-inch 8K OLED TVs that are available across the Gulf region.