GMC resurrects the Hummer, Glory Be!
February 2, 2020
COMMENTS

My absolute love and adoration of the Hummer culminated a few years back in my finally owning a Hummer H3, complete with KC headlights, revved up engine and what not. The sheer attitude and the driving pleasure aside, the number of times I’ve been stopped by police officers in Dubai, who asked me to rev up the car, knowingly smile and ask me to go along were but memories of the brand. Sadly, GMC announced it would no longer be making Hummer vehicles a few years back, and the last Hummer H3 rolled off the line at Shreveport on May 24, 2010.

But it looks like the electrification drive has found its played savior to the Hummer brand.

GMC is set to introduce the GMC Hummer EV, bringing bold design and remarkable capability to the electrified vehicle space, during this weekend’s big American football game, in an ad titled “Quiet Revolution.”

The spot juxtaposes the staggering anticipated performance metrics of GMC’s first all-electric truck with the remarkable quietness inherent in the operation of an electric vehicle.

The GMC Hummer EV truck will showcase the GMC brand’s design and engineering potential, and will feature:

1,000 horsepower

11,500 lb-ft of torque

0 to 60 mph in 3 seconds

The 30-second TV spot is scheduled to air during the second quarter of the big game. The spot highlights the anticipated performance of GMC’s all-electric super truck, which will generate remarkable metrics in terms of horsepower, torque and acceleration while providing incredible on- and off-road capability. All of this is combined with the vastly reduced noise and zero emissions inherent in the operation of an electric vehicle. As part of the digital and social media marketing push surrounding the big game ad, GMC will take over the YouTube homepage masthead on Friday, Jan. 31.

The GMC Hummer EV will be revealed on May 20, 2020 and built in Michigan at General Motors’ Detroit-Hamtramck assembly plant.

by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2020 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2018, CES 2017, 2016 and 2015. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at: editor@t3me.com.
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