Joining with Facebook opens a broader reach for the platform.
It’s official – Microsoft’s own game streaming service Mixer is shutting down next month. This also means that it has conceded with its biggest competition Twitch, which is owned by Amazon. But not all is lost because Microsoft has struck a deal with Facebook to migrate all of its livestreamers to Facebook Gaming.
“Ultimately, the success of Partners and streamers on Mixer is dependent on our ability to scale the platform for them as quickly and broadly as possible. It became clear that the time needed to grow our own livestreaming community to scale was out of measure with the vision and experiences that Microsoft and Xbox want to deliver for gamers now, so we’ve decided to close the operations side of Mixer and help the community transition to a new platform,” the Mixer team said in a blog post.
Mixer originally launched in 2016, where it was previously called Beam. After Microsoft’s purchase of the service, it renamed it to Mixer and has then poached popular streamers like Tyler “Ninja” Blevins just a few months back. It is unclear at the moment what Blevins’ future plans will be.
But if you look at it, partnering with Facebook Gaming also makes sense considering the large user base of the platform, where billions of users can easily access content shared on the social network.
Mixer Partners who chose to migrate to Facebook Gaming will immediately be granted a partner status with Facebook Gaming along with eligibility for its monetization program.
Mixer will officially shut down on July 22, 2020.