Samsung opens largest ‘shop-in-shop’ in the region
December 13, 2020

Located at Sharaf DG Time Square Centre.

Ever imagine what the future of a smart home looks like – or maybe you might be planning to upgrade yours? If yes, you can check out Samsung’s new shop-in-shop located at Sharaf DG’s Time Square Center branch. The new outlet will bring some of the company’s innovations in home appliances connected through IoT and powered by AI.

“The unveiling of our biggest regional shop-in-shop is a proud moment for Samsung. We are delighted that this project has finally come to fruition after an extensive design and planning process,” said Burcin Arabul, Head of Home Appliances at Samsung Gulf Electronics. “Customer convenience has always been a top priority for Samsung. We want those who love our products to be able to have constant access at a location easily accessible to them. The profile and popularity of our home appliances continue to grow, and we are pleased our products that connect the world with the latest transformative, emerging technologies will now be on display and available in one of the most recognized and visited shopping locations nationwide.”

Connected living has been in high demand for consumers nowadays, and this current trend the reason why Samsung introduced Home IoT the next-generation solution that offers greater convenience that saves time and money that gives greater connectivity for devices.

Samsung’s SmartThings ecosystem already utilizes IoT in different areas of living which is evident in its current lineup of TVs, refrigerators, washing machines, robot vacuums, air conditioners, ovens, lighting, the air purifier, air dresser, and automatic electronics. 

“The winning combination of useful information and extensive data has been paired together with visual AI and voice control to bring Bixby and outsmart controls for smart devices vision to life,” said Arabul. “A connected ecosystem enables far more possibilities for consumers, reimagining experiences, delivering new value, and making life easier. Our platform also syncs with various third-party IoT devices and services for greater customer satisfaction. As such, we are delighted consumers will be able to learn more and become accustomed with our latest innovations at the Sharaf DG store.”

Samsung’s aim for the new shop is to create an immersive experience for its appliances that would attract customers and at the same time experience the products in a way that would be experienced at home.

Samsung’s new shop-in-shop is now open at Sharaf DG Times Square Center.

by Victor Philip Ortiz
Tech Enthusiast and Movie Buff. When he’s not busy playing with the latest games, Victor usually spends his time collecting Blu-rays and building his own movie library. As the Online Editor for T3 Middle East, he develops and writes content for which includes reviews, features, and videos in addition to managing its social media and web content.
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