Its official, the 2021 Geneva Motor Show has been cancelled and is up for sale
June 30, 2020

The Geneva Motor Show was among the first major events cancelled outside of China, being cancelled even before the COVID-19 outbreak was declared a pandemic. Now the Committee and Council of the Foundation Salon International de l’Automobile has announced that the Geneva Motor Show will also be cancelled for the year of 2021.

While the Geneva Motor Show 2020 would have been its 90th edition, the financial implications of its 2020 cancellation seem to have had a long term impact. The organiser had sought financial relief from the local government in the months since the cancellation. While the Canton of Geneva offered a loan of 16.8 million Swiss francs, the foundation was supposedly not happy with the terms of the loan, which included a condition that a show be held in 2021. The foundation is now trying to sell the rights to the Geneva Motor Show to Palexpo SA, the group that owns and operates the convention center that hosts the event.

A statement from the organizers read: “The Committee and the Foundation Board have decided not to organize an event in 2021. A majority of GIMS exhibitors who took part in a survey, stated that they would probably not participate in a 2021 edition in and that they would prefer to have a GIMS in 2022. The automotive sector is currently going through a difficult phase, and exhibitors need time to recover from the effects of the pandemic. Furthermore, it is far from certain that the current health situation would permit the organization of an event attracting more than 600,000 visitors and 10,000 journalists next spring.”

The next edition of the Geneva International Motor Show will take place at Palexpo 4 – 14 March 2021.

by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2020 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2018, CES 2017, 2016 and 2015. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at:
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