The Geneva Motor Show was among the first major events cancelled outside of China, being cancelled even before the COVID-19 outbreak was declared a pandemic. Now the Committee and Council of the Foundation Salon International de l’Automobile has announced that the Geneva Motor Show will also be cancelled for the year of 2021.
While the Geneva Motor Show 2020 would have been its 90th edition, the financial implications of its 2020 cancellation seem to have had a long term impact. The organiser had sought financial relief from the local government in the months since the cancellation. While the Canton of Geneva offered a loan of 16.8 million Swiss francs, the foundation was supposedly not happy with the terms of the loan, which included a condition that a show be held in 2021. The foundation is now trying to sell the rights to the Geneva Motor Show to Palexpo SA, the group that owns and operates the convention center that hosts the event.
A statement from the organizers read: “The Committee and the Foundation Board have decided not to organize an event in 2021. A majority of GIMS exhibitors who took part in a survey, stated that they would probably not participate in a 2021 edition in and that they would prefer to have a GIMS in 2022. The automotive sector is currently going through a difficult phase, and exhibitors need time to recover from the effects of the pandemic. Furthermore, it is far from certain that the current health situation would permit the organization of an event attracting more than 600,000 visitors and 10,000 journalists next spring.”
The next edition of the Geneva International Motor Show will take place at Palexpo 4 – 14 March 2021.