A new digital campaign will feature the global style icon.
LG Signature just announced a partnership with global style icon and fashion entrepreneur Olivia Palermo for a new digital campaign that will showcase the brand’s premium products. Working on the LG Signature philosophy of ‘Art Inspires Technology, Technology Completes Art’, the collaboration will see Palermo engaging with millennial consumers worldwide to showcase the premium products.
Part of the campaign includes Palermo’s philosophy of a luxurious lifestyle, personal mission, and achievements and how it blends with the LG Signature aspect. Just like the brand, Palermo strives for perfection in everything she does and that’s evident with the LG Signature line.
Growing to be one of the most recognized persons in the fashion world, Palermo has amassed a global community of followers where she engages regularly online. Her influence can help drive more millennials into seeing what the LG Signature brand can offer. Based in New York, Palermo is the founder and Chief Creative Officer of the Olivia Palermo Group.
“I am thrilled with the honor of working with LG SIGNATURE,” said Palermo. “A premium lifestyle is one where you can always feel like the best version of yourself. It’s a feeling of luxuriousness found in the appreciation of simplicity and efficiency, that technology makes a possibility – and LG SIGNATURE seamlessly enables all of that without having to sacrifice beauty.”
“We are delighted to be partnering with Olivia Palermo, as she represents exactly what LG SIGNATURE stands for. Her elegant style and drive to bring perfection to everything she does make her a wonderful ambassador for the brand,” said Kim Jin-hong, head of LG’s Global Marketing Center. “Working with such an influential fashion-world icon once again highlights how we are bringing art and technology together.”