Made in collaboration with urban runners in New York, Paris, and Berlin.
Adidas has just introduced Boost HD, a new evolution of the company’s iconic midsole technology. Pulseboost HD sits lower to the ground and now offers more stability when running that offers full benefits, especially for runners.
The shoes feature Continental Adaptive Traxion that is a new outsole made using artificial intelligence which offers a maximum grip that’s essential especially when changing directions when running no matter if the surface you’re running on is wet or dry. There’s also a flexible upper called Adapt Knit that stretches on when you need it.
“Running in a city is unlike running anywhere else. Traffic, lights, and crowds make for a unique experience—high challenges that come with high reward. We wanted to create something that was born from urban runners. Their infrastructure. Their inspirations. Their energy,” said Stephan Schneider, Sr. Product Manager, Adidas Running in a statement.
“To create Pulseboost HD, we started by breaking down the elements of running in a city, namely the position of the foot. For example, runners are more on their forefoot than midfoot. We then used computational design and, most importantly, insight from key urban runners to create Pulseboost HD. This isn’t a product made by Adidas, it is a shoe created by urban running culture.”
The shot even features GPS coordinates for New York, Paris, and Berlin where runners from each of these places helped develop the Pulseboost HD.
Adidas has also announced a partnership with Spotify where you can scan a QR code on the tongue of the show that will link directly to a custom playlist based on where you are in the world.
The limited-edition monochrome colorway is now available for 649 AED and a worldwide release followed featuring additional colorways.