Snapchat and Dior have announced the launch of a unique and exclusive augmented reality (AR) lens for sneaker fans. Snapchatters will be able to try-on six new pairs of the B27, Dior’s newest sneaker, through the power of AR, see how they look wearing the latest kicks, and purchase them from the Dior brand profile and on Dior.com.
Dior is reimaging the digital shopping experience using AR by bringing the sneakers to its customers in the comfort of their homes during the pandemic. This initiative is an opportunity for the brand to connect with its customers in the Middle East and around the world in a powerful and innovative way as it continues building a true AR e-commerce experience on Snapchat.
As a supporter of creativity and innovation, Snapchat has also recently announced the launch of Lens Studio 3.2, an update to Snap’s powerful, free augmented reality (AR) creation tool that lets any creator or developer build their own Lenses and publish them directly on Snapchat.