Now try on Dior’s newest sneaker on Snapchat, courtesy AR
November 2, 2020
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Snapchat and Dior have announced the launch of a unique and exclusive augmented reality (AR) lens for sneaker fans. Snapchatters will be able to try-on six new pairs of the B27, Dior’s newest sneaker, through the power of AR, see how they look wearing the latest kicks, and purchase them from the Dior brand profile and on Dior.com.

Dior is reimaging the digital shopping experience using AR by bringing the sneakers to its customers in the comfort of their homes during the pandemic. This initiative is an opportunity for the brand to connect with its customers in the Middle East and around the world in a powerful and innovative way as it continues building a true AR e-commerce experience on Snapchat.

As a supporter of creativity and innovation, Snapchat has also recently announced the launch of Lens Studio 3.2, an update to Snap’s powerful, free augmented reality (AR) creation tool that lets any creator or developer build their own Lenses and publish them directly on Snapchat.

by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2020 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2018, CES 2017, 2016 and 2015. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at: editor@t3me.com.
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