RYMCO and Nissan partnership celebrate golden jubilee in Lebanon
October 2, 2019

It all dates back to the late 60’s, when the five Rasamny brothers decided to invest in Lebanon and establish their own dealership. Establishing a strong partnership with Nissan, they introduced Datsun, Nissan’s fastest selling brand in the Lebanese market. The brothers opened Nissan’s state-of-the-art showroom in the 80’s, making the brand the star of Lebanon’s roads and the #1 in Lebanon in terms of sales, an achievement that stood out globally.

Today as Rasamny Younis Motor Co. (RYMCO) and Nissan partnership celebrates 50 years, Fayez Rasamny, the 3rd generation of the Rasamny family to hold the position of CEO of RYMCO commented that “Nissan-RYMCO’s partnership is reined by confidence and strength. Despite the unstable economic situation in Lebanon we managed to keep this tie strong and successful, and our sales figures are of great witness. We have contributed to the brands growth and we shall continue to sustain and grow our current performance. Over the years we have built a network of very loyal customers, and, we look forward to welcoming new customers in the years to come.”

Chairman of Nissan’s Africa, Middle East and India region, Peyman Kargar, commented: “Any relationship that lasts for 50 years is extremely special. Based on years of trust and a shared dedication to driving customer satisfaction, RYMCO has been instrumental in establishing Nissan as one of the top brands in Lebanon. I look forward to continuing our partnership in the years ahead and working jointly to bring the very best products and services to our customers.”

In 1998, RYMCO became the first automotive dealer on the Beirut Stock Exchange. Thanks to Nissan, RYMCO stayed in the lead for 5 consecutive years, maintaining the largest market share in Lebanon. Between 2009 and 2010 the company expanded its operations internationally to cover Middle East, Africa and China. 2018 was a year packed with several milestones, RYMCO achieved the highest sales amongst all automotive dealers in Lebanon and Nissan sales grew by 21%.

by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2020 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2018, CES 2017, 2016 and 2015. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at: editor@t3me.com.
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