TAG Heuer is now the official watch partner of Aston Martin
March 6, 2018

Aston Martin have announced that Swiss luxury watch company TAG Heuer will become its official watch partner, in a collabporation that brings together two of the most iconic luxury brands in motor racing.

Both partners have extensive roots and experience in motorsport, reaching back through the decades and share an affiliation with the Aston Martin Red Bull Racing F1T team. In the world of endurance sports car racing, TAG Heuer branding will appear on the brand new Aston Martin Vantage GTE race cars when the FIA World Endurance Championship gets underway at Spa-Francorchamps in May.

Going forward, the two brands will develop a collection of watches encompassing all aspects of   motor racing including the World Endurance Championship series. Aston Martin and Aston Martin Racing TAG Heuer watches will be marketed through the TAG Heuer global distribution network and at Aston Martin dealer network and brand centres in London and Tokyo.

by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2017 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2015 and 2016. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at: editor@t3me.com.
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