Aston Martin have announced that Swiss luxury watch company TAG Heuer will become its official watch partner, in a collabporation that brings together two of the most iconic luxury brands in motor racing.
Both partners have extensive roots and experience in motorsport, reaching back through the decades and share an affiliation with the Aston Martin Red Bull Racing F1T team. In the world of endurance sports car racing, TAG Heuer branding will appear on the brand new Aston Martin Vantage GTE race cars when the FIA World Endurance Championship gets underway at Spa-Francorchamps in May.
Going forward, the two brands will develop a collection of watches encompassing all aspects of motor racing including the World Endurance Championship series. Aston Martin and Aston Martin Racing TAG Heuer watches will be marketed through the TAG Heuer global distribution network and at Aston Martin dealer network and brand centres in London and Tokyo.