Talk about getting the upper hand, Ford’s just invested $500 million in electric pickup-truck manufacturer Rivian
April 25, 2019

At a time when most automotive brands are enhancing their production facilities to enable electric incarnations of existing models, Ford have scored a bit of a double whammy. With its $500 million investment in electric vehicle startup Rivian, the brand is all set to produce an ‘all-new’ Ford-branded electric vehicle using the startup’s skateboard platform.

It’s a mutually beneficial collaboration. For Ford, it’s a fast track to becoming a truly EV-oriented company, as it doesn’t have to design multiple platforms (or heavily modify an existing platform) to create zero-emissions vehicles for a wider audience, and get an early lead over rival automakers.

As for Rivian, which remains an independent company, with launches like the five-passenger R1T pickup and seven-passenger R1S SUV, this investment could help it become Tesla’s chief rival in the burgeoning electric-pickup market.

As part of its previously announced $11 billion EV investment, Ford already has confirmed two key fully electric vehicles: a Mustang-inspired crossover coming in 2020 and a zero-emissions version of the best-selling F-150 pickup. The latter could well be fast tracked courtesy the Rivian partnership.

Following Ford’s investment, Joe Hinrichs, Ford’s president of Automotive, will join Rivian’s seven-member board.

by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He is a CES 2020 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2018, CES 2017, 2016. and 2015. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at:
Read More